Let’s build circularity around the next generation!

Let's build circularity around the next generation!

The norm today is to buy new things, like clothes, toys, books or sports equipment, for our kids. But why, when we know the kids will lose interest and grow out of them within months? What will the future of toys and childrenswear look like with circular solutions? Join us in a LOOP Lab with focus on kids. And let’s build circularity around the next generation!

The value of the global toy market was over 90 billion USD and the value of childrenswear market over 230 billion USD in 2019. Childrenswear is the fastest area of the fashion market as children go through about 8 to 10 sizes of clothes before the age of 3. And 80% of all kids toys end up thrown away in landfills, incinerators or oceans.

Less environmentally friendly households

It is not surprising that becoming a parent makes your household 25% less environmentally friendly. However, 71% of parents say they became more concerned about sustainability after having a child. 

Clearly there is a need and demand to find better models to produce, use and reuse toys, baby equipment and clothes.

The next generation needs to grow up in a world where circularity is mainstream. To get there:
  • Businesses need to offer circular solutions
  • Parents need to shift their mindset and live by example
  • By doing so, kids will be introduced to a circular mindset from an early age.
What will the future of toys and childrenswear look like with circular solutions? We invite businesses, experts and parents (anyone who produces, sells, resells, repairs or buys toys, books, games or sports equipment for kids) to join us in a digital workshop to explore the opportunities of circularity.


One digital workshop based on design thinking methodology. Our team will facilitate the session and it does not included any preparations from you. We only expect you to bring and share your own insights and experiences.


You are a Nordic professional excited to explore business with circular solutions. Maybe you are working in toy manufacturing, retail, childrenswear, baby products or resale/reuse.

When and where?

November 24th at 10am to 12pm  CET
at the Nordic Circular Summit (online)


For you to get inspired to take action and start collaborating with the necessary actors to go from strategy to action.

Nordic Circular Summit 2021

LOOP Lab Kids is a Nordic Circular Summit 2021 pre-session. The Nordic Circular Summit is a four-day digital summit exploring circular economy in the Nordic region. It is co-hosted and produced by Nordic Circular Hotspot and Nordic Innovation, and is an official World Circular Economy Forum (WCEF) Side Event.

Learn more and sign up at nordiccircularsummit.com.

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IceNet – Using AI To Forecast Arctic Sea Ice Changes

IceNet – Using AI To Forecast Arctic Sea Ice Changes

A new AI tool, dubbed IceNet, could lead to improved early-warning systems to protect Arctic wildlife and costal communities.

Data scientist at the British Antarctic Survey (BAS) have published a new study in the science journal Nature Communications. The study shows that the BAS have managed to build a new AI system that can forecast Arctic sea change in a much more efficient way.

Sea ice is a vast layer of frozen water, it appears around the North Pole in the Arctic as well as around the South Pole in the Southern Ocean. It expands in the winter and shrinks in the summer naturally. Sea ice is very hard to predict because it has very complex interactions with the atmosphere above and the ocean below. Existing methods for forecasting sea ice are based on physics, so scientist write the laws of physics in computer code and use that to predict into the future. In contrast this new system, called IceNet, is based on artificial intelligence techniques called deep learning which underpin technologies like facial recognition, self-driving cars etc. The difference in this new study is that scientist at the BAS have taken one of these algorithms and made it learn how to forecast Arctic sea ice based on satellite data from the past four decades. The result is that IceNet outperformed the leading physics based models in these long range sea ice forecasts at two months and beyond, while also running thousands of times faster. IceNet could run on a laptop, while previous physics based methods would have to run for hours on a supercomputer to produce the same forecasts. The context of this is that the Arctic is a region on the front line of global warming. It has warmed at a rate of about two to three times that of the global average. This has a significant effect on the amount of sea ice in the ocean. This summer the sea ice was double the size that it was compared to forty years ago. This sudden and unprecedented decline has dramatic implications for the local wildlife and human inhabitant of the Arctic, particularly the indigenous communities who have a rich and intricate culture thats intertwined with sea ice that dates back potentially up to 40 thousand years.

BAS is hoping that the advances in sea ice forecasting ability brought forwards in their study means that people can start to zoom into the IceNet forecast and use that to help conservation workers, as well as local communities to build their resilience and adapt to future changes in Arctic sea ice.

Find out more at Britishantarticsurvey.ac.uk

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Corporate – Startup Collaboration for a Sustainable Future

Corporate - Startup Collaboration for a Sustainable Future

During Oslo Innovation Week, we invite corporates and startups to discuss ways to collaborate to co-develop sustainable solutions


Where: Online
When: 28 September, 11:30 – 13:30 CET
Cost: Free


Startup Norway aims to bring the startups and corporates to a roundtable format of discussion to highlight the challenges and opportunities that come with collaborating and co-developing products and services for a more sustainable world.

Consumers will always go for the better product, with sustainability being the added value to it. So, the challenge is for companies to find a way to combine sustainability with high quality delivery, without prioritizing one over the other.



Companies have the size and distribution power on their end, but innovation tends to be treated with cautiousness.



Startups have seed & flexibility in how to address a challenge and how to solve it, but lack access to a large testing ground.



Collaboration is critical for efficient & profitable sustainability practices, but can these two sides collaborate over the culture gap in their operational model?

How can corporates and startups align on the innovation front without competing and instead, create a win-win solution?



Startup Norway welcomes you to a very exciting roundtable of corporates and startups

11:30 – 11:40



A moderated free-flowing discussion between our corporate and startup speakers

11:40 – 12:30



A roundup of the challenges and opportunities in startup – corporate collaborations

12:30 – 12:45


Time to flip-the-script and let our roundtable participants answer all of your burning questions

12:45 – 13:15



Startup Norway closes off the event by concluding the discussion of our roundtable participants

13:15 – 13:30

Corporate speakers

Melissa Ciardullo

IKEA, Project Leader for Circular Product Development


Illai Gescheit

Siemens Energy Ventures, Partner


Philip Hansteen

Equinor, Leader of the Equinor & Techstars Energy Accelerator

Startup speakers

Thommy Tellefsen

Leid, CEO


Ingvar Aune

Sirken, Co-Founder

Hasse Storebakken

Aqua Alarm, CEO & Co-Founder


Contact person


Verineia Codrean

Head of Sustainability

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