Extending product usage and lifecycle - Cases Fiskars & Omocom

Today’s exceptional times are raising the circular economy’s relevance. To share learnings on how to move into circularity in practise, LOOP is launching a Nordic webinar series on circular case studies. Our concrete cases from circular pioneers such as Volvo, Fiskars and Bergans will focus on hands-on venturing, lean piloting, collaborations and present new solutions raising from circularity. We promise a hands-on approach with many concrete learnings. Short and snappy, 30 minutes per webinar.
Developing circular business models requires new types of approaches and solutions. In our first webinar we present two cases: A global consumer goods company piloting a circular business model with agile methods and a startup solution developed to match sharing economy and product life cycle requirements.
LOOP Webinar 19th May
Key note case: Circular into profitable business – Case Vintage from Fiskars. Nora Haatainen, Director, New Business and Growth
Fiskars group has strong brands like Iittala, Fiskars and Arabia. Circular economy is part of Fiskars Groups’ sustainability program and in 2018 Fiskars made a strategy work to identify new circular business models. To validate their viability Fiskars chose to pilot them in small scale first. Their first venture was Vintage service which buys and re-sells old and used Iittala and Arabia tableware. How did an over 350 year old company manage to do agile piloting? Nora Haatainen, Director, New Business and Growth, shares the journey with its wins and hick-ups along the way in building a circular venture.


Circular solution: Omocom

Omocom is a startup aiming to keep existing products in use. Their digital insurance solution makes all kinds of renting and sharing easier, no matter if you share a car, share a screwdriver, or rent a house. Omocom founder Ola Lowden shares their solution and its benefits to circular business models.



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