Recycling plastic is a good thing, but stopping the cycle and the plastic waste before it starts, is better. Globally, we generate 300 million tons of plastic waste every year, of which about 50% is for single-use purposes. To cut down the use of single-use items, we need to disrupt the current standards when it comes to our throwaway culture. 

It all starts with small actions, habits and purchase decisions, like swapping out single-use disposable items for more durable and reusable goods, but to make a radical and systemic change, the whole ecosystem is needed. Customers are ready but are the companies?

NextGen Cup, Repack and Kamupak are great examples of companies that have piloted reusable solutions and are leading the way in engaging the ecosystem to make the systemic change. They share their insights on what it takes to scale reusable solutions and what kind of partners do you need. And the important question is, how can you be part of advancing reusable solutions?